BBC The Apprentice - Series 18 (2024) Episode 5 - Formula E (29 February 2024)

3 months ago
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DESCRIPTION:

Lord Sugar meets the teams in Battersea Power Station, where he instructs them to come up with a concept for a new Formula E team, and then sell sponsorship at a launch event, which includes a potential separate deal with one major corporate client. Nexus' concept revolves around plastic pollution and the oceans; despite poor branding from the sub-team, the concept is well received at their launch event, which leads to some strong deals from sponsors. Supream focuses its concept around clean air, but despite one good deal, it suffers from a relatively poor branding effort, compounded with overall poor sponsorship sales at its launch event due to the concept not being properly communicated during the presentation. In the boardroom, Nexus wins after delivering record-breaking sales figures, leaving Supream to face questions about their campaign. Of the final three, Onyeka Nweze is fired for delivering a poor presentation at the launch event.

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