Who has the Most Accurate Amazon Search Volume? | SSP #590

Which Amazon tool has the most accurate search volume—Jungle Scout and Data Dive, or Helium 10? Dive into this intense comparison and uncover the truth in this hard-hitting episode!

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join Bradley Sutton in this episode of the Serious Sellers Podcast as we explore the vital importance of search volume metrics for Amazon sellers. We'll reveal why accurate search volume data is crucial for making informed decisions on listing optimization, PPC campaigns, and more. We'll discuss how to gauge demand in a niche and prioritize keywords effectively, while also addressing the limitations of Amazon's own search volume metrics.

Listen in as Bradley addresses the misinformation circulating in the industry, particularly a misleading LinkedIn post comparing search volumes from Helium 10, Data Dive, and Jungle Scout. The episode highlights the flawed methodologies used in such comparisons and the significant differences between normalized and denormalized search volumes. Bradley clarifies the historical changes Amazon made to its search volume data and emphasizes the importance of fact-checking and accurate representation in tool comparisons.

Lastly, we'll highlight the importance of maintaining civility in discussions about Amazon tools, particularly when it comes to the accuracy of search volume data. After conducting comparison tests, where we matched Helium 10's data against Amazon's only normalized search data, Brand Analytics, Helium 10 achieved an impressive 93.5% accuracy rate. In comparison, Jungle Scout scored 41.9% accuracy when evaluated against Search Query Performance, which uses a denormalized search metric. It's crucial that we provide our audience with reliable information. We are committed to addressing misleading information in future episodes, ensuring that our listeners receive the most insightful and accurate information. Thank you for your support, and stay tuned for more in-depth analysis.

In episode 590 of the Serious Sellers Podcast, Bradley talks about:
01:52 - Accurate Amazon Search Volume Metric Importance
06:30 - Keyword Sales Is The Best Metric
07:11 - Addressing Misleading Information
12:19 - Debunking Jungle Scout’s Blog On Keyword Accuracy Analysis
17:30 - Search Frequency Rank And Why It’s Important
20:27 - Normalized vs. Denormalized Searches
20:58 - The History Of Search Volume In Amazon
21:22 - Understanding Normalized and Denormalized Searches
25:31 - Stop Comparing Apples to Oranges
26:20 - Let’s Do A Real Test
27:42 - How Accurate Is Helium 10’s Search Volume?
29:18 - Jungle Scout and Data Dive vs Search Query Performance Data
32:20 - Confusion Over Jungle Scout Search Volume History
35:45 - Bradley’s Final Message

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