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7x Sales Leader & 2x CRO - Reveals the Truth of Sales and Marketing
Adem Manderovic discusses the fundamentals of B2B marketing and sales, emphasizing the importance of aligning marketing and sales efforts.
He challenges the traditional approach of selling the meeting and instead focuses on building relationships and providing value to prospects, while uncovering whats needed for organisational success.
Showcasing this documented methodology and why this creates organizational alignment, and lower operating costs.
Manderovic shares his strategies for cataloging the market and using that information to create personalized and compelling marketing content. He also discusses the concept of selling to multiple clients within an organization and the benefits of content marketing on LinkedIn.
Adem Manderovic discusses his approach to repurposing content and his online programme on organisational alignment… With early feedback touting it as ‘The curriculum for sales, marketing & customer success’’. He also talks about the challenges of using AI in marketing and the potential of SEO.
Adem shares his experience building that programme in conjunction with @the b2b playbook and @George Coudounaris and their future plans for their online learning center.
He discusses the pricing and target audience for the programme, as well as his strategy for finding participants.
Adem also emphasizes the importance of providing a positive experience for guests on his show.
Adem chooses to use ocean.io and truebase.io
Get started with CRO school Part 1
https://theb2bplaybook.com/5-steps-to-building-an-end-to-end-business-growth-engine-cro-school
Part 2
https://theb2bplaybook.com/foundations-to-set-up-your-revenue-engine-cro-school
Part 3
Part 4
https://theb2bplaybook.com/how-to-maximize-your-chance-of-winning-deals-cro-school
Part 5
https://theb2bplaybook.com/reduce-churn-expand-revenue
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