TTLR EP592: Steve Robinson - The Chick-Fil-A Story - From $100M to $7B, By Not Focusing On The Money

“A brand is a promise that you can make to your customers.”

Ever wonder how a small-town boy grew up to help build one of the most successful fast-food chains in America? Be passionate about leadership, marketing, and have the power of strong values in business.

Steve Robinson is a highly respected business leader known for his tenure as Executive Vice President and Chief Marketing Officer at Chick-fil-A, Inc. With a career spanning 35 years at Chick-fil-A, Steve played a pivotal role in shaping the company's marketing strategies and culture. He is also an author and speaker, sharing his insights on leadership, marketing, and values-based business practices. He shares his remarkable journey from his early life in South Alabama to his transformative role at Chick-fil-A, where he worked closely with founder Truett Cathy to grow the company from a modest startup to a multi-billion dollar empire.

For more on Steve Robinson’s insights and the Chick-fil-A story, pick up a copy of "Covert Cows and Chick-fil-A."

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