HomeFront Sitrep with Valor Coins and Pins

Two brothers, both grandsons of Medal of Honor Recipient Hershel “Woody” Williams, have established this veteran-owned and operated business to benefit and further the mission of their grandfather Woody and the foundation they Co-Founded with him, as it recognizes and honors Gold Star Families across the country.

A portion of the proceeds of every sale go to support the Hershel Woody Williams Medal of Honor Foundation, a 501c.3, organization.
Our philanthropic giving initiative is directed solely to the non-profit that we Co-founded with our grandfather Woody in 2012, The Woody Williams Foundation. The Woody Williams Foundation is a charitable 501c(3) nonprofit organization that pursues specific endeavors and goals through the vision of Medal of Honor recipient Hershel "Woody" Williams. The Foundation encourages, with the assistance of the American public and community leaders, establishing permanent Gold Star Families Memorial Monuments in communities throughout the United States, conducting Gold Star Families Outreach across the country, providing Living Legacy scholarships to eligible Gold Star Children, and advocating for educational benefits for all Gold Star Family members.

The impact of the Foundation’s work helps to raise public awareness about Gold Star Families’ enduring sacrifice and the ultimate sacrifice made by their Loved Ones. The Foundation wishes to educate the community about these sacrifices, reminding us all that freedom has not been and is not free.