Propaganda Chapter 9 - Propaganda in Social Service

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The public relations counsel is necessary to social work. And since social service, by its very nature, can continue only by means of the voluntary support of the wealthy, it is obliged to use propaganda continually. The leaders in social service were among the first consciously to utilize propaganda in its modern sense. ... Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems.