Jochen Zeitz, CEO of Harley Davidson, tells how he will destroy an American icon

- says he became the "Taliban" in "a sustainable way" when he became a board member and admits he’s "trying to take on capitalism and redefine it."

- says that him and his woke friends have "a better way of doing business… that is not just profitable from a financial point of view but also from a social and environmental point of view."

- If you’ve had enough, make your voice heard with one click here: https://citizencaller.com/campaigns/harley-goes-woke/

- "Then I became a board member at Harley-Davidson. Now you could ask, what am I doing here? Of course Harley’s all about the sound and the smell of the Harley-Davidson, isn’t it? So I became the Taliban again in a sustainable way. I decided to create a sustainability committee which I’m still chairing today."