The Truth Behind Inflation: Sneaky Price Increases You Won't Believe

Inflation is measured as a percentage increase in the cost of goods and services. The higher the rate the faster the price increases. If the rate is lower then the price increases are more gradual. But make no mistake as long as the inflation rate is positive prices are increasing. Shrinkflation is more deceptive. With shrinkflation the actual price of the item doesn't change. What changes is the item itself is smaller or contains less product.