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How Can a Marketing Consultant Over Promise and Over Deliver with Rick Barrera
Rick Barrera shared his journey as a marketing consultant, emphasizing the significance of community-building and collaboration in a field often dominated by independence!
He reflected on his early days in sales and how those experiences shaped his understanding of the importance of marketing strategies. Rick underscored the idea that successful selling and marketing hinge on understanding and aligning with clients' values and beliefs, advocating for a more cooperative approach in business relationships.
The discussion delved into the concept of collaborative selling, where Rick highlighted the importance of truly understanding a client's needs before offering solutions. He stressed that effective marketing is about building trust and co-creating value with clients, rather than simply pushing products. This approach, according to Rick, leads to more meaningful and long-term relationships, as well as a more personalized and effective sales process.
MORE ABOUT THIS INTERVIEW (and free workbooks!)
https://members.bestbusinesscoach.ca/marketing-consultant-rick-barrera/
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https://members.bestbusinesscoach.ca/
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