Target Market Analysis for Marketing in Hospitality and Tourism | Free Report Sample

📝 The hospitality and tourism industry is a very fragile industry in terms of attracting and retaining its customers. With the rise and advancement of modernization, pleasure markets are expanding significantly, since are frequently moving from one region to another on in their leisure times. By considering the specific needs and requirements of their target markets, businesses in the hospitality and tourism industry should align their products and services with regard to their clients’ preferences.

🔗 Original essay: https://ivypanda.com/essays/target-market-analysis-for-marketing-in-hospitality-and-tourism/

📑 Paper Type: Report
📖 Pages: 4
🔠 Words: 1452
📚 Subjects: Tourism, Hospitality Industry
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Arikan, A. (2008). Multi-channel Marketing: Metrics and Methods for a Successful Business. New Jersey: Sybex Publishers, 53-68.
Belohlavek, P. (2008). Marketing Mix in Hospitality and Tourism Business Organizations. Sudbury: Longhorn Publishers, 33-56.
Hague, P. (2002). Market Research: A Guide to Planning, Methodology, and Evaluation. New Jersey: Wiley, 23-65.
Kotler, P. and Armstrong, G. (2010). Principles of Marketing. New York: Prentice Hall, 12-78.
Kotler, P., Bowen, J., & Makens, J. (2010). Marketing for Hospitality and Tourism (5th ed.). Upper Saddle River, New Jersey: Prentice Hall.
Lenscold, J. (2003). Marketing ROI: The Path to Campaign, Customer and Corporate Profitability. New York: McGraw-Hill Publishers, 78-92.
Luther, W. (2010). The Marketing Plan: How to Prepare and Implement it. New York: Prentice Hall, 32-58
Wenderoth, M. (2009). Particularities in the Marketing Mix for Service Operations. London: Wiley Publishers, 45-61.

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