Premium Only Content

Branding Strategies for Property Management
In the 112th episode of Multifamily Chronicles, Adrian Danila welcomes Lorena Fikes, Vice President of the Innovation Council at Multifamily Leadership, for a discussion on effective branding strategies within property management.
Lorena recounts her professional journey, starting with her experience at Essex during its merger with BRE and culminating in her current role at the Innovation Council. She underscores the critical role branding plays in property management, stressing the necessity for consistent branding strategies that extend from corporate offices to on-site execution, ensuring every interaction reflects the company's core values.
Lorena also delves into the potential of AI in streamlining operations and bolstering branding efforts. She suggests that technology can automate tasks such as social media management and content creation, which helps maintain a consistent brand image across all platforms.
By aligning marketing with operations, Lorena argues, property management companies can boost efficiency, improve resident retention, and attract new tenants. She urges multifamily operators to adopt innovative branding strategies and participate in forums like the Innovation Council to learn from industry leaders and refine their business practices.
-
LIVE
LFA TV
13 hours agoLFA TV ALL DAY STREAM - FRIDAY 8/22/25
1,637 watching -
1:05:29
vivafrei
2 hours agoMeanwhile in Canada... Government Cull OK'ed! D.C. Success Story! John Bolton RAIDED! & MORE!
71.4K37 -
LIVE
StoneMountain64
3 hours agoBattlefield 6 UNLOCKS and MOVEMENT Changes
135 watching -
3:40:28
Barry Cunningham
8 hours agoBREAKING NEWS: PRESIDENT TRUMP ADDRESSES AMERICA FROM THE OVAL OFFICE!
76.6K23 -
50:30
Sean Unpaved
6 hours agoInside the NFL: Ed Werder Talks Cowboys, Contracts, & Coaches
31.1K1 -
LIVE
GritsGG
9 hours agoWin Streaking! Most Wins 3390+ ðŸ§
114 watching -
1:33:37
WolfsDenBoxing
2 hours ago $0.02 earnedThe Come Up Boxing Podcast - When you first walk in... What happens?
10.1K -
1:07:26
Jeff Ahern
2 hours ago $0.04 earnedFriday Freak out with Jeff Ahern
16.6K -
1:04:42
Crypto Power Hour
2 hours ago $0.02 earnedDeFi's SWIFT Replacement, 2026 Global Financial Revolution PART II
13.5K4 -
21:07
Silver Dragons
4 hours agoBullion Dealer on GOLD VS SILVER Next 15 Years (SHOCKING!)
11.7K2