From Mortician to 7-Figure Adult Product Seller! | SSP #585

In this episode, we've got one of the most unique sellers we've had. She started her professional career running funeral homes, and now she grosses over $2 million a year selling adult products.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected entry into the funeral business, and ultimately, her leap into e-commerce. Erica opens up about the struggles she faced, the countless hours she invested, and the pivotal moments that shaped her path to success. With six associate degrees under her belt, her story is a testament to perseverance and the power of pursuing unconventional opportunities.

We also talk about the nitty-gritty details of Erica's journey from a failed business to grossing $200,000 in her first year on Amazon. She shares her strategies for securing wholesale deals, managing a home warehouse, and the art of transforming poorly listed products on Amazon into top sellers. Erica's expertise in navigating the complexities of the adult product category on Amazon offers a unique perspective on the challenges and rewards of this niche market. Her ability to build strong relationships with small brands and address issues like minimum advertised pricing has been key to her success.

Our conversation also explores the broader landscape of e-commerce, from compliance with Amazon's advertising policies to the potential of expanding to platforms like Walmart and TikTok. Erica's passion for her work and her humorous reflections on her unconventional career path make this episode a must-listen. We wrap up with a look ahead, eager to reconnect with Erica next year to see how her journey evolves and the new heights she aims to reach with her innovative strategies and tools like Helium 10. Join us for this engaging and insightful episode that promises to inspire and entertain.

In episode 585 of the Serious Sellers Podcast, Bradley and Erica discuss:
00:00 - From Funeral Homes to Amazon Success
00:39 - Unique Amazon Seller Stories With Erica
06:36 - Transitioning to Amazon Sales Through Books
07:24 - From Funeral Home to Adult Products
09:47 - Wholesale Account Setup Success
15:01 - Growing Brands in Adult E-Commerce
16:43 - Sales Goals and Profit Margins
21:22 - Product Placement and Advertising Strategies
24:21 - Strange Incidents While Selling on Amazon
27:47 - Amazon's Advertising Guidelines Explained
28:30 - Amazon Strategies and TikTok Opportunities
33:34 - From Funeral Homes to Novelty Products

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