Why Your Copycat Competitors Are Outranking You. 😱

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In this video, I'll take a look at why scraperbots are (seemingly) outranking you. See more on 𝙈𝙔 𝘽𝙇𝙊𝙂 https://yerainabreu.com/blog/why-copycats-are-outranking-you/. Please let me know if this video helped you by leaving a 𝘾𝙊𝙈𝙈𝙀𝙉𝙏 👍 𝙎𝙐𝘽𝙎𝘾𝙍𝙄𝘽𝙀 to my channel by clicking this link 👉 https://www.youtube.com/yerainabreu?sub_confirmation=1. If you liked this video, please give it a 𝙇𝙄𝙆𝙀 and 𝙎𝙃𝘼𝙍𝙀 with friends! Read more below. 👇👇👇

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As an SEO professional working with a publisher, I often find myself in a peculiar situation. With a constant influx of writers creating content, it’s not uncommon for copycats to appear, occasionally even outranking the original article.

This was something I had experienced firsthand, so I decided to dive deeper into the issue by examining a search engine journal article discussing stolen content and why it might outrank an original piece.

Frustration Among Writers
The entire issue came to light when a writer from The Verge voiced their concerns about top search engine result pages (SERPs) being dominated by copycat articles. It left them wondering why their original work wasn’t showing up.

In my own experience, I’ve seen similar situations with media companies I’ve worked for. When they publish a piece, almost immediately, a bunch of copycats scrape the content and regurgitate the information, sometimes temporarily outranking the original source.

Pasting Article Titles vs. Focusing on Keywords
Danny Sullivan, a public liaison for search at Google, shed some light on the situation. He suggested that the issue could arise when writers search for their article titles verbatim. As a result, the competition for that title would surface, even if the original article should ideally be ranked higher.

He emphasized that what truly matters is ranking for competitive keywords that the article was initially aiming for rather than solely focusing on the exact title. However, this explanation doesn’t feel entirely reassuring.

Should an Article Rank Twice in Top Stories?
The article raises an intriguing question: should a page rank twice if it’s the top stories’ result? Danny Sullivan mentioned that if an article is already in the top stories section, it might be why copycats are showing up in the top SERP positions. Google’s algorithm prevents duplicate content from appearing twice in search results.

Despite the ongoing conversation on Twitter, there doesn’t seem to be a definitive answer to this issue. The reality is that if your article shows up in the top stories, you might not appear twice, leaving room for copycats to claim those top spots.

*Read the full transcript on my blog: https://yerainabreu.com/blog/why-copycats-are-outranking-you/

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