How long does the buzz of a good bargain last?
1 month ago
62
Automotive
buzz
good bargain
last
duration
shopping high
deal excitement
bargain hunting
consumer behavior
retail therapy
purchase satisfaction
On average, the buzz of a good bargain lasts about three and a half hours, according to new research.
A survey of 2,000 Americans examined their shopping habits and pinpointed the precise amount of time that post-purchase glow lasts for, with 216 minutes being the average.
One in 10 respondents stay on cloud nine for the rest of the day, with nearly a quarter of those surveyed riding the wave of a good deal for at least four hours (22%).
Conducted by Talker Research for Ollie’s, the survey found that shoppers won’t be shy about their spoils, either: 59% would brag about finding a good deal to friends (51%), their partner (40%) and members of their extended family (27%).
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