Dell #dell

1 month ago
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Dell, a global leader in the design, development, and manufacturing of personal computers and related products, is headquartered in Round Rock, Texas. Recognized as one of the top computer brands worldwide, Dell's journey began in 1984.

Originally named PC’s Limited, the company was founded by Michael Dell, an American student at the University of Texas in Austin. He started the business from his dorm room, focusing on customized PC upgrades. His initial success led him to drop out of college the same year to expand his venture. In 1985, Dell introduced the Turbo PC, the first computer featuring its own design.

Dell's business model was built on creating and selling custom-built PCs directly to consumers, bypassing traditional retail channels. This approach allowed Dell to offer high-quality PCs at competitive prices by advertising through mail-order catalogs and other direct marketing methods. Emphasizing customer support, the company sent technicians for PC servicing and implemented a risk-free return policy. This strategy facilitated rapid growth, and Dell expanded into international markets, eventually going public as Dell Computer Corporation in 1988.

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