Nokia Company Case Study | Free Report Sample

📝 Although the market is saturated with customer-focused products, Nokia still can come up with other innovative products to grow its portfolio.

🔗 Original essay: https://ivypanda.com/essays/nokia-case-study/

📑 Paper Type: Report
📖 Pages: 6
🔠 Words: 1782
📚 Subjects: Business, Company Information
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Earl, P. 1996. Management, Marketing and the Competitive Process. Williston: American International Distribution Corporation.
Hooley J., Saunders, J. 1993. Competitive Strategy: the Key to Marketing Strategy. New York: Prentice Hall.
John, C. and Mowen, M., 2004. Consumer Behavior-A Framework. Beijing: Tsinghua University Press.
Ketels, C., 2006. Michael Porter's Competitiveness Framework: Recent Learnings and New Research Priorities. Journal of Industry, Competition and Trade. 6(2),pp. 115-136.
Kotler, P. and Armstrong, G. 2001. Principles of marketing, 9th edn., Prentice Hall, London.
Michael P. ,1997. Competitive Advantage: Creating and Sustaining Superior Performance. Beijing: Hua Xia Press.
Nokia Official website., 2011. Nokia. Web.
Peter, D.,2006. Marketing Management and Strategy. London: Post & Telecom Press.
Reid, A. Plank, R. and Richard, E. ,2004. Fundamentals of Business Marketing Research. New York: Best Business Books.
Sadler, P., 2003. Strategic Management. Binghamton: New Down Press.
Zi-Lin, L. , Kwanghui and Pho-Kam, W., 2006. Entry and Competitive Dynamics in the Mobile Telecommunications Market. Research Policy. 35(8), pp. 1147-1165.

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