Analysis of Dollar Shave Club's Digital Presence (Marketing Including SEO and Social Media)

In this video, I will briefly analyze and discuss Dollar Shave Club's Digital Presence. See more on 𝙈𝙔 𝘽𝙇𝙊𝙂 👉 https://yerainabreu.com Please let me know if this video helped you by leaving a 𝘾𝙊𝙈𝙈𝙀𝙉𝙏 👍 𝙎𝙐𝘽𝙎𝘾𝙍𝙄𝘽𝙀 to this channel by this link 👉 https://www.youtube.com/yerainabreu?sub_confirmation=1. If you liked this video please give it a 𝙇𝙄𝙆𝙀 and 𝙎𝙃𝘼𝙍𝙀 with friends! Read more below. 👇👇👇

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A video called Analysis of Dollar Shave Club’s Digital Presence (Marketing Including SEO and Social Media) from the Yerain Abreu YouTube Channel.

Since its launch in 2011, Dollar Shave Club has become a household name in the men’s health and wellness category. One of the many factors contributing to their success is their digital marketing and online presence.

Hello, my name is Yerain Abreu, and in this video, I will be doing a brief analysis of Dollar Shave Club’s digital presence. I will focus mainly on a qualitative analysis, not a quantitative one, as I don’t have access to their data.

I’ll be focusing on three critical areas for a healthy digital presence. Organic search, Social media marketing, And video content. Finally, I will be going over my recommendations for this brand based on my research. So let’s get right into it.

Organic-search traffic is the best kind of traffic, and while we all want to rank first on Google, it takes a lot of relevancy to rank for a specific keyword.

I used an incognito window to mask my search history from Google for a more accurate SERP (search engine results page). Unfortunately, Dollar Shave Club did not rank on the first page for the keyword “Shaving,” or the second page or third. I found this odd, so I investigated a little further.

The #1 spot for the keyword “Shaving” went to “The Art of Shaving,” a competitor of Dollar shave club. The Art of Shaving has been hard at work creating informative blog articles, increasing the domain relevancy for their primary keywords in the eyes of Google.

Dollar Shave Club does have a blog. However, it’s hidden on their website. They call it “original content,” which I found a bit confusing (just call it a blog). So if you don’t see that section hidden in a hamburger menu, the site feels much more like a sales page than a place for helpful information. And we all know Google loves to rank sites with helpful information.

When searching for “Dollar Shave Club” on Google, I was pleased to see a healthy amount of schema data structure, metadata, and rich snippets allowing for the brand to take up much more of the SERP, such as this knowledge panel on the right side of the Google search.

I’d also like to note that “Dollar Shave Club” did show an ad while searching for the keyword “Dollar Shave Club.” Meaning they are protecting their brand from the competition using paid advertising against their own keywords. It’s out of the scope of organic traffic, but I thought it was important to mention as this allows the brand to take up more of the SERP.

*Read the full transcript on my blog https://yerainabreu.com.

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If you've read this far down the description, I want to sincerely thank you for checking out my videos.