SECRET KNOWLEDGE - How I Helped Chess Take Over The World

For one of the world’s most popular games, online strategy is everything. With guest Louis George Stringer, known for his innovative work marketing chess online and collaborating with top players like Magnus Carlsen, Gotham Chess, and Chess.com, we talk about how chess content is consumed and marketed today. Hosted by Powder, this conversation offers a unique perspective on content creation, audience engagement, and the creator economy within the niche yet globally beloved game of chess.

Louis George Stringer: ‪@StringDogg‬
Game: https://immortal.game/

Chapters
00:30 Introduction and background of Louis George Stringer
02:15 Louis's journey into chess content creation and influencer marketing
04:15 How viral chess content set the stage for a career in influencer marketing
06:32 Chess as a multifaceted content niche: Gaming, education, and entertainment
08:35 The nuanced audience dynamics in chess and gaming content
10:37 Differences in working with individual creators vs companies in the chess world
13:43 The growing pressure on chess players to become content creators
17:07 Identifying oversaturated vs blue ocean areas in chess content
18:35 The role of short-form content and AI in revolutionizing chess and gaming content
27:35 The importance of authenticity and personal identity in the influencer space
30:00 Strategies for evolving chess content and enhancing audience engagement
33:19 Advice for aspiring influencers and content creators
36:50 Insights for agents and marketers aiming to succeed in influencer marketing strategies
38:55 Upcoming projects and initiatives from Louis George Stringer

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