Who Is Asleep at The Wheel in Crypto Media with Isabel Foxen Duke

Isabel is a communications mastermind. She was the comms director for Casey Rodarmor as Ordinals launched. Nowadays Isabel is the GP of the first Ordinals-focused investment firm, Unbroken Chain Fund.

Episode chapters:

0:00 intro
0:58 Orange-pilled by a Raoul Pal video that was sent to me by a random Hinge date
4:47 I learned the basics on YouTube, Twitter is for more advanced users
06:29 Crypto is about marketing - bitcoin is about technology
12:05 POV: Head of Comms for the Ordinals protocol
13:56 NO ONE cared about the Ordinals protocol
17:03 The vast majority of media companies in crypto are biased
18:46 The incentive issue between media and VCs
20:27 Bitcoin maxi content is a niche
26:42 Every publications needs a bitcoin focused reporter
27:55 You don't NEED to know how blockchains work
30:11 Working for a leading crypto media outlet
34:20 There's no such thing as neutral journalism
37:35 Building trust in your company
41:51 Journalistic integrity and working with sources
44:34 KOLs (influencers) are here to amplify information
46:10 You need to start questioning what you read
51:10 Is Twitter good or bad for crypto?
53:30 A lot of journalists get their best scoops from Twitter
57:14 Book recommendations

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