Targeting, Triggers, Cross Reference Points - Made Easy!

In terms of targeting what are the triggers and cross reference points we should look for?

GREAT NEWS..

We now, dont need to look through the newspapers, for this information, like we did when I started!!

We can now undertake as follows…

ACCOUNT LEVEL

why is this good for them? - based on their goals and mission. Why does it align?

→ Job boards ;

NEW TO THE ROLE

↳Implementing changes part of their position description?

BUDGET

↳Hiring across front facing roles? - Tells us they have budget

PROFILING

→ Humantic AI- DISC personality profiled, and list segmented -> what content per persona.

FEEDBACK LOOPS

Previous — Closed / Lost - Bid Contracts and RFP/RFQ - interviews, what were the actual objections. List them.
Previous - Client base - Interviews, what could we have done better, what were your actual objections. List them.

This arms you with, where you need to improve, use this in your messaging..

Closed/Won - Who are your best billers?

→ Ocean.io for lookalikes..

That should tell you ;

→ Who is likely to look at what you have as an option
→ Who has budget
→ How to correspond
→ What their objections may well be
→ Who are the lookalikes, for your best billers and how to contact them

SO IF YOU LIKE THIS BREAKDOWN OF TARGETING MADE EASY…

-----

We've teamed up with The B2B Playbook and George Coudounaris (Unless you have been living under a rock, are some of the best marketers worldwide..and we have Clearbit to substantiate that fact)

.....to give you an end-to-end framework - And showing you HOW to change the measure and therefore change the outcomes....

If you're a:
+ CRO
+ CMO
+ Head of Sales

Or you want to understand what 'alignment' can look like

We've put together a mini-series for you

#b2b #b2bmarketing #demandgen hashtag#demandgeneration

#CROschool #ClosedCircuitSelling #TheB2Bplaybook