Catalogue the market - Here is your shortcut to how

YOU would have seen recently I created a poll, and asked would the following information be valuable, PRIOR to going to market.

→ Who is with who in your industry sector
→ What they are currently paying with what margin
→ if they are in a fixed contract
→ What it would take to go to market with a Tender / RFP process
→ What the size of the prize is, aka Annual Contract Value, Versus Potential Contract Value
→ What they love about their current supplier
→ What they wish they could change about their current supplier
→ Permission to circle back, to see if anything has changed, and if they would like to audit against market

98% of you said, this would be valuable, if not Invaluable.

BUT HOW DO WE OBTAIN IT?

🎧 here to find out.. OR follow along in our step by step docu series...

NOW IF YOU KNOW HOW TO DO THIS.

You don’t need a show stopping opener, to convince companies to take meetings they don’t want to take.

George Coudounaris and I, discussed this on Jen Allen-Knuth'S post this morning.

(it was a ripper opener BTW) - But we are showing you, unless you are a rockstar like Jen Allen-Knuth, and let's face it, many aren't, there is another way, we have tried across industry sector.

THE KICKER IS.

This is just ONE of the old-school technique’s we run through, as the connective tissue to bring you organizational alignment, in our joint framework.!

Do you not see, what we are suggesting is totally different?

Do you not owe it to yourself to see the difference?

So what does good end-to-end organisational alignment look like?

How can you get
_marketing
_sales
_customer success

all playing on the same team? And driving better business outcomes?

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We've teamed up with The B2B Playbook and George Coudounaris (Unless you have been living under a rock, are some of the best marketers worldwide..and we have Clearbit to substantiate that fact)

.....to give you an end-to-end framework - And showing you HOW to change the measure and therefore change the outcomes....

If you're a:
+ CRO
+ CMO
+ Head of Sales

Or you want to understand what 'alignment' can look like

We've put together a mini-series for you

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Check out episode 3 of our mini-series where we share our joint Framework on The B2B Playbook below!

#b2b #b2bmarketing #demandgen hashtag#demandgeneration

#CROschool #ClosedCircuitSelling