Reddit and Exit Strategies from an 8-Figure Amazon Seller | SSP #580

In this episode, Melisa Vong shares her journey of exiting multiple brands and succeeding in competitive niches without PPC. She also discusses how her Amazon income is helping her build her side businesses.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Have you ever wondered how to conquer competitive markets without relying on PPC? In our latest episode, Melisa Vong, a Serial E-commerce Entrepreneur & Investor, returns after nearly three years to share her journey of exiting two successful brands in the beauty and supplement niches using innovative strategies. She dives into her unique approach of utilizing Reddit for Amazon sellers and stresses the importance of a diverse product catalog. Melisa also unveils her rapid product launch methodology, which employs extensive A/B split testing to constantly refine and improve her tactics.

But Melisa's entrepreneurial flair doesn't stop there. She takes us on an exciting detour into the world of escape rooms, revealing how her Amazon-selling success funded this new venture. Melisa talks about why she chose to become a franchisee instead of starting from scratch, and the benefits of partnering with an established brand to manage logistics and technology. She opens up about the investment required and how a side hustle turned into an unexpected career opportunity at the franchise's head office.

We also explore cutting-edge marketing strategies for e-commerce, including the use of Advite.ai to monitor Reddit threads for promotional opportunities. Melisa highlights how personalized branding can set you apart in crowded markets and discusses innovative tactics like Google redirects to drive external traffic to Amazon listings. Tune in for a wealth of practical tips and inspiring entrepreneurial insights, and find out how to connect with Melisa online to keep the conversation going.

In episode 580 of the Serious Sellers Podcast, Bradley and Melisa discuss:
03:47 - Success in the Competitive Supplement Market on Amazon
10:12 - The Impact of Creative Marketing
11:37 - Franchise Escape Room Side Business Discussion
13:43 - Potential Partnership Opportunity With A Game Company
18:11 - Melisa's Passion Project
22:26 - Innovative Marketing Strategies for E-Commerce
22:30 - Reddit Strategy
26:23 - Label Variation for Product Packaging
28:21 - Enhancing Customer Engagement With AI
30:40 - Heat Maps Strategy
32:18 - Targeting Dog Breeds for Marketing
33:29 - Networking and Escape Room Fun

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