This update from Gmail can DESTROY your email marketing

Gmail and Yahoo! have both announced major changes to their email authentication requirements and spam prevention policies, set to take effect in February 2024. In this video, we’ll take you through all the major changes and steps you need to take to ensure your emails won’t get rejected.
#emailmarketing #gmail #emailauthentication

𝗚𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝗬𝗮𝗵𝗼𝗼’𝘀 𝟮𝟬𝟮𝟰 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻: 𝗸𝗲𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝘀
🚨 Sending emails with your own custom domain. As opposed to using free email domains like @gmail.com in your from address.
🚨 Authenticating emails with DKIM, and DMARC.
🚨 Keeping spam complaints below 0.3%.
🚨 Allowing easy one-click unsubscribe and honor unsubscribing requests within two days.
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