Harley-Davidson sparks boycott call for going ‘totally woke’ with DEI policies

Harley-Davidson is under fire from conservative commentator Robby Starbuck, who is calling for a boycott over the company’s recent DEI initiatives. Starbuck accuses the iconic motorcycle brand of pushing a "woke" agenda by supporting LGBTQ+ events, promoting DEI training, and aligning with progressive policies. Highlighting the company's sponsorship of Pride events and an LGBTQ+ entrepreneurship boot camp, Starbuck argues that Harley-Davidson's values no longer reflect those of its traditional customer base. The backlash follows similar conservative-led boycotts against companies like John Deere and Tractor Supply for their DEI policies. Harley-Davidson's commitment to DEI under CEO Jochen Zeitz includes aiming for all-electric vehicles by 2030 and supporting the Equality Act. This controversy echoes the broader cultural clash over corporate social responsibility and progressive values.