E399:🎙️TARGETING ECOMMERCE CUSTOMERS WITH THE PERFECT MESSAGE, AT THE PERFECT TIME, SO THEY CONVERT!

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E399:🎙️TARGETING ECOMMERCE CUSTOMERS WITH THE PERFECT MESSAGE, AT THE PERFECT TIME, SO THEY CONVERT! | ZABE AGHA & RAMEET KOHLI - METRICAL

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💡Zabe (⁠https://www.linkedin.com/in/metrical⁠) is the Founder & CEO and Rameet (⁠https://www.linkedin.com/in/rameet-kohli-966105⁠) is the Co-Founder & COO of Metrical - ⁠https://metric.al⁠
💡Metrical is a SaaS platform that helps eCommerce merchants Engage with Customers Using Targeted Messages Throughout Their Shopping Journey
💡Metrical is an AI-powered solution that uses anonymous, real-time data and machine learning to control all site-wide promotions to dynamically target and display personalized offers to consumers based on the probability of them completing a sale
💡In this episode, Jason, Zabe & Rameet discuss how personalization engines can go too far and overwhelm customers with onsite messages and promotions, even when they're not needed - and what merchants can do about it

Enjoy!

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