What is a VRIO Analysis?

VRIO analysis is a strategic tool used to identify and evaluate a company's resources and capabilities to determine their potential for providing sustainable competitive advantages. By assessing the Value, Rarity, Imitability, and Organization of a firm's strengths, businesses can uncover unique assets that help them outperform their competitors. Watch our video to learn more about the VRIO framework and how to apply it in your organization.

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