Ubisoft Stock PLUMMETS After Yasuke Lies! Assassin's Creed Shadows RUINED

Ubisoft is facing significant challenges as its stock price has plummeted over 12% in the last five days, despite exceeding its own sales predictions. The company's net bookings of €290 million ($315.16 million) for the first quarter were below analysts' expectations of €376 million, contributing to this decline. Year-to-date, Ubisoft's stock is down 14.73%, 31.53% over the past year, and a staggering 74.73% over the past five years, indicating a troubling trend.

The recent controversies surrounding Assassin's Creed Shadows and Star Wars Outlaws have only added to Ubisoft's woes. Assassin's Creed Shadows faces backlash, particularly in Japan, due to historical inaccuracies and perceived DEI agenda pushing. Meanwhile, Star Wars Outlaws is also under scrutiny, with negative player sentiment already casting a shadow over its anticipated release.

In light of these issues, Ubisoft's CEO, Yves Guillemot, highlighted the company's performance, mentioning the launch of XDefiant and the promising pipeline of content. However, the disconnect between Ubisoft's optimistic projections and the actual concerns of the gaming community is evident.

Additionally, the delay of two mobile games, Rainbow Six Mobile and The Division Resurgence, has raised further doubts about Ubisoft's strategy and execution. Investors are clearly uneasy, reflected in the significant drop in stock price.

This situation underscores the importance for Ubisoft to genuinely engage with its player base and address their concerns, rather than merely focusing on promotional narratives. The upcoming releases of Star Wars Outlaws and Assassin's Creed Shadows will be crucial in determining whether Ubisoft can regain its footing.