David Charalambous is the founder of Reaching People. He's a behavioural expert who's skills include NLP, EFT, General Semantics, System Theory, Process Mapping, Dynamics and Communication. He has built a unique model of communication bringing together models form numerous fields to form unique and simple-to-explain systems. These models have been shown to various experts globally and have been recognised in providing significant value in understanding human behaviour, especially as it relates to communication. This allows for the development of powerful messaging and creates the conditions for successful dialogue. In this episode we analyze all the elements involved in reaching people from cognitive dissonance to story telling. We discuss why some people not listening to logic, reason or evidence and are instead making decisions based on emotions or media gossip. Having better conversations is our new way forward. Check out David's courses here: https://reachingpeople.net/ ------------ Supportive Resources: Download my free ebook The Blueprint and start building a profitable business now https://www.karlajoytreadway.com/blueprint Master your mornings with my free meditation series "Change Your Mornings, Change Your Life" https://www.karlajoytreadway.com/change-your-mornings Content Guide: https://www.karlajoytreadway.com/content-guide Ready to make a difference and make bank? Join the Sovereign CEO Academy Here https://www.karlajoytreadway.com/the-sovereign-ceo Join me for the next round of Master Your Mission July to September https://www.karlajoytreadway.com/mastermind Want to protect your hard earned cash? Learn about my favourite freedom system here https://www.karlajoytreadway.com/gold