5 Ways Patriot Businesses Get More Brand Loyalty

Getting your customers to become loyal to your brand is the only real way to make your brand successful.

But in order for your promise to be effective, it must be distinct and clearly distinguishable from the many other promises your potential clients will encounter.

Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand.

🔹What kind of promise is your brand making?
🔹Who is your brand making this promise to?
🔹Why is your brand's promise different from everyone else’s?
🔹Why should anyone believe your promise?

At a glance, the task of defining your brand may appear quite simple but please do not be fooled.
The golden arches of McDonald’s and the Nike swoosh did not become what they are in a day.

These and other successful brands are the product of careful research, distinctly defined boundaries and a comprehensive Marketing strategy.

The result of all this hard work is that each customer and potential customer knows exactly what these brands represent.

Customers are far more likely to be loyal to a brand that sends a clear message or has a distinct voice.

The first step to defining your brand is thinking carefully about and documenting what your business is good at. You can make use of S.W.A.T analysis to outline the major strengths and weaknesses of your business.

It goes without saying that your brand should represent the strengths or core functions of your business. This will require some amount of honest self-evaluation.

Some Entrepreneurs fall into the trap of aiming to be good at everything or doing too many things at the same time. Even worse is trying to make a ‘universal product or service that has no specific target audience.

The result of this kind of strategy would be a brand that is not well defined and will not encourage brand loyalty.