Enhancing Amazon Sales Strategies: A Deep Dive into Listing Optimization and Dynamic Pricing

In today's video, we will focus on a crucial aspect of boosting Click-Through Rates (CTR) and sales for seasonal products: image optimization. Learn how to transform your seasonal items into year-round best sellers by enhancing your product images.

Brand Manager Takeaway:
Hey team I had a great call with Steven Pope about our new onboarded client. He gave me great tips to improve our CTR and conversion.

1. Main image hack which will directly affect our CTR
2. Dynamic pricing; doing price drops around 10-20% for 2-3 days in a month, to keep momentum in BSR and present to the client as "strategic pricing which will trigger algorithmic reward".
We’re so excited to see the results. Thank you, Steven Pope

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Timestamps:
0:00 - Introduction
0:29 - Seasonality Issue
0:49 - Current Product Rating
1:21 - Performance Concerns
1:44 - Main Image Issue
2:03 - Image Optimization Strategy
2:50 - Final Benefit