Tractor Supply ends ‘woke’ DEI, climate change policies after massive boycott campaign

A major farm supply retailer said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign calling for the firm to revoke its “woke” policies.

Tennessee-based Tractor Supply — an 85-year-old company with 2,250 stores — made the decision after conservative commentator Robby Starbuck called for a boycott over the past three weeks on X.

“We have heard from customers that we have disappointed them,” Tractor Supply said in a statement on Thursday. “We have taken this feedback to heart.”