How Ex-Athletes & Veterans Can Transition Into A 6 Figure Tech Sales Career In 2024

Connect with JR on Linkedin
👉https://www.linkedin.com/in/jrbutler/

Check out Shift Group
👉https://shiftgroup.io/

In this interview with JR Butler we dive into his journey from hockey player, to tech seller, to CRO, to launching Shift Group where he is turning elite athletes & veterans into elite seller. We discuss the intersection of sports & tech sales & the mentality & approach needed to break into the industry & maximize your career trajectory on this incredibly rewarding path!

Enjoy the conversation, make sure to take notes, and share with others who could benefit from the message!

Happy Selling & Happy Living,
Chris

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Timestamps:

0:00 - Intro
0:07 - J.R. Butler’s Background
0:32 - The Meaning of Getting Dialed In
2:29 - Mindset Over Tactics
4:37 - Defining a Powerful Why
10:01 - Taking Initiative and Ownership
11:14 - J.R. Butler’s Love for Hockey
11:56 - Commitment and Family in Hockey
12:57 - The Team-First Culture in Hockey
14:52 - The Uniqueness of Ice Hockey
20:01 - Overcoming Psychological Barriers in Sales
21:00 - Importance of Adversity and Resilience
21:54 - Framing Failure as a Hero Story
23:10 - Everything Matters in Sales and Life
24:39 - The Importance of Details for Success
30:04 - Parallels Between Sports and Sales
31:32 - Advice for Choosing a Tech Sales Company
32:08 - Importance of Leadership and Learning
33:22 - Culture of Training and Development
34:51 - Finding the Right Coaching Approach
40:05 - Importance of Challenging Environments
41:10 - Opportunity in Verticalized Software
43:31 - Selling Software to Traditional Industries
50:00 - Importance of Empathy in Sales
54:17 - Curiosity in Sales
55:02 - Overview of Shift Group Program
1:00:03 - Vision for the Future of Shift Group
1:02:00 Outro

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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