The Future of College Sports: Athletes.org Union Makes History with UAB

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Darius Bell and Samson Jagoras discuss UAB’s major move towards unionizing college athletes with Athletes.org. Highlighting Coach Troy Dilfer’s NFL background, they stress the importance of treating college sports as a business. They also delve into the impact of NIL (Name, Image, Likeness) rights on college athletes, underscoring the exploitation issues within the current system. The conversation shifts to leveraging athletes’ personal platforms to grow businesses, using Caitlin Clark and the WNBA as examples. They emphasize the need for businesses to create content and engage employees in brand-building efforts.

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