What Is The Best Bid Strategy For Google Ads

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Confused about which bid strategy to use for your Google Ads campaigns? Learn the differences between tROAS (Target Return on Ad Spend), tCPA (Target Cost per Acquisition), and Manual CPC, and discover which one is best for your business.

If you're running an e-commerce store, tROAS is the way to go to maximise your return on ad spend. For lead generation and service-based businesses, tCPA is more effective in optimising your cost per lead.

Starting with Manual CPC can help gather initial data, making it easier to transition to automated strategies like tROAS or tCPA for better results. Dive into our comprehensive guide to choose the right strategy for your specific needs and boost your Google Ads performance.

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