[CLIP] Exposing the Disinformation Ratings Game: Freddie Sayers

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“This is taxpayer dollars flowing into completely unaccountable, self-created organizations.”

UnHerd editor-in-chief Freddie Sayers recently started looking into the systems of programmatic advertising after he discovered UnHerd had been placed on a “dynamic exclusion list” by the Global Disinformation Index—a blacklist essentially—and given a zero rating, which destroyed their ability to make money through advertising.

In this episode, he breaks down what he’s uncovered about the workings of the disinformation industry.