Why We Fear the Unknown
3 days ago
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The ambiguity effect is the tendency to avoid options with uncertain outcomes in favor of options with known outcomes, even if the uncertain option may have a higher expected value. This bias can be exploited to influence decision-making by introducing ambiguity or uncertainty, steering people toward safer, more predictable choices. By understanding the ambiguity effect, you can recognize when this tactic is being used to manipulate your decisions.
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