Marshall Mcluhan: Violence As A Quest For Identity In A Global Village | 1977

Mike McManus talks to Marshall McLuhan, the internationally-known critic of the media. McLuhan discusses modern regionalism and separatism, nostalgia, violence and identity, television as an addictive tranquilizer and propaganda. This was one of Mcluhan's final interviews.

Marshall McLuhan (1911–1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.”