Meet the woman behind Dubai’s viral super-chunky chocolate bar

On TikTok, gooey, crunchy, loaded chocolate bars are going viral.

Bursting with unusual fillings such as filo pastry, vanilla custard, or tea and biscuits, these chunky chocolate bars originate from Fix Dessert Chocolatier.

“We take a lot of time and effort, and put a lot of love into our bars,” says Sarah Hamouda, founder of Fix. It’s not just a chocolate bar, she says: “We want to create an experience.”

The 38-year-old, who has been Dubai-based for nine years, launched the brand in 2021 as a side hustle. Inspired by her pregnancy cravings, the British Egyptian entrepreneur set out to create something more than the “typical” chocolate fix.