An honest conversation with the CEO of Instagram

00:00 Who is Adam Mosseri?
01:17 Being the Head of Instagram
01:59 From designer to head honcho
02:48 Adam’s relationship with Mark Zuckerberg
04:49 Zuck’s new style: An Investigation
06:20 How video has changed Instagram
09:50 How posts gain more reach
19:09 How important are follower counts?
21:39 Deep diving into the algo
24:20 IG Reels vs TikTok
27:20 How many people watch Instagram without sound?
29:32 The competition for cultural relevance
35:24 Creator monetization & revenue sharing
47:45 Short form video ad revenue attribution
53:09 What is a partner ad?
56:35 How can smaller creators break through with advertisers?
57:44 Creators vs “Instagram Creators”
1:02:16 Instagram’s model citizens
1:04:21 Using AI to protect against copying
1:11:59 The controversial ‘Made with AI’ tag
1:16:34 Mental health and Instagram’s effect on kids
1:21:28 What happens if TikTok gets banned?
1:22:40 The next big thing in social media
1:29:14 Instagram’s greatest future mistake