Why do these corporations keep pandering to the LGBTQ community? Is it working?

It's PRIDE month... or more like PANDER month. Corporations change their logos, messaging, and overall presentation during the month of June. Are they doing it because they truly believe in this message, or are they pandering to get more dollars?

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LINKS TO SITES/SOURCES USED
https://www.theguardian.com/culture/article/2024/jun/11/jon-stewart-late-night-tv-pride-trump

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#lgbtq #jonstewart #pride