Buying Local - S2E14: The Secrets of Influencer Marketing

In this episode, our host Mike Nelson interviews Stephanie Poulin, the owner and founder of The Happy Brands Company!
Marketing has so many facets, it can be difficult to know which route... Stephanie gives us the basics on a new style that's been taking off lately: influencer marketing. What is it exactly? How does it work? Is it right for your business? Listen to this episode, and you might just find out!

A SARATOGA BUSINESS REPORT & GLENS FALLS BUSINESS REPORT PRODUCTION
NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls Business Report, or Five Towers Media.

00:00 - Opening
00:21 - CP Ad: Visit The Eden Center for Integrative Care Today!
00:51 - Show Begins: Try a Bear Maple!
01:45 - An Introduction to Happy Brands Co.
03:54 - Influencer Marketing… Still a Campaign!
07:47 - Choose Your Brand Representative Carefully!
09:48 - Vetting the Right Influencer
13:24 - Leveraging Controversy… A Dangerous Game
18:36 - Is Influencer Marketing the Right Choice for Me?
24:27 - Micro-Influencers for Small Businesses
27:43 - Where Do I Start? A Guide Always Helps!
30:36 - What’s the Best Social Platform?
34:09 - Social Media: Challenging, but Fun and Rewarding!
36:38 - How to Get in Touch: @HappyBrandsCo, thehappybrands.co
37:54 - Closing Remarks
38:14 - CP Ad: Visit SkyZone Trampoline Park Today!
38:42 - Closer