Austin 1800 - Too Big For its Boots

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In 1964, Alec Issigonis appeared ready to score a hattrick in terms of providing the British Motor Corporation with three consecutive hits for the family car market, the diminutive but practical Mini, the 1100 and the mid-size 1800, the latter of which was to be the culmination of a project nearly 10 years in the making, and would perform the same wonder of design as the Mini by giving over as much of its internal space as possible for the use of the passengers and driver.

Unfortunately, the 1800 would prove to be the unravelling of Issigonis' phenomenal run, as while the car was indeed one of the most practical, comfortable and well performing machines on the British market on a mechanical level, there were a variety of aesthetic, price and manufacturing problems with the car that led to it being sullied by the press and public, creating one of the biggest commercial failures in the history of the British motor industry.

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References:
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