How Your Video Makes Money: What is ECP and why it matters!

As a content creator, one of the primary ways we make money is through ads that run before or during our videos. The more people watch and engage with those ads, the more revenue we earn. This is where ECP comes into play. ECP, or Effective Cost per Thousand Impressions, is a metric that helps us understand how much advertisers are willing to pay for those valuable views.

Imagine you have a video, and it gets 1,000 views. Those views translate into impressions, which means people are seeing the ads attached to your video. But not all impressions are the same. Some viewers might just skip the ad, while others might watch it, engage with it, or even click on it. ECP takes this into account by measuring the quality of those impressions.

From our perspective, ECP is important because it directly affects our earnings. Higher ECP means that advertisers are willing to pay more for the ad spots on our videos because they see value in the engagement those ads are getting. This can happen when viewers are not just passively watching but are actively engaging with the ads.