What Is Funnel-Driven Storytelling? | Episode 15 | Bullhorns & Bullseyes

Ever hear of the marketing concept known as “funnel-driven storytelling?” This week’s guest, Josh Donnelly, founder of Donco Marketing, demonstrates how storytelling can be used to guide users through the marketing funnel and create a more intentional user experience.

He, Curtis and Tom also discuss the collaboration process between designers and copywriters and how to best align approaches to develop website page concepts synchronously. The approach maps closely to Tom’s often-expressed advocation for starting with the 'why' and 'how' in storytelling and how it can help differentiate a brand. But it also highlights Curtis’s emphasis on using analytics to optimize designs, including his RACE methodology for marketing.

At the end of the day, it turns out that all three were using different vocabulary to speak the same language!

https://bullhornsbullseyes.com/episode-15/