Family-owned Business Breaking Boundaries And Venturing Beyond Industry Norms

Jeremy Vesta is Chief Operating Officer of Curally where he uses his expertise as
an economist and his extensive business leadership background to empower
companies to optimize their investment in their most valuable resource—their
employees—through innovative strategies.

Additionally, Jeremy is the Managing Director of Vesta Holdings, a company with
diverse interests in the fresh beef industry. Among its ventures, Vesta Holdings is
involved in beef manufacturing through Harmony Beef, a company established
and run by Jeremy and his family. Before joining Vesta, he gained experience as a
commodities trader at Bunge.

One of Jeremy’s core beliefs is that to address the challenge of rising insurance
costs, businesses must adopt new approaches that go beyond the surface-level
factors like plan design, benefit providers, and coverage provided. Instead, the
focus should be on identifying and resolving the underlying factors driving these
costs. By doing so, business owners, benefit administrators, and HR leaders can
effectively mitigate the impact of escalating insurance expenses.

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► THINGS I MENTIONED:
• Building a new way to help the 15% of Health Insureds increase their success in Healthcare

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