The Secret Ratings Agencies That Control Media Advertising: Freddie Sayers | TEASER

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"If they give you a zero or they put you on the naughty list, you don't get any advertising. Your business model is pretty much turned off overnight,” says Freddie Sayers, editor-in-chief of UnHerd.

Sayers recently started looking into the systems of programmatic advertising after he discovered UnHerd had been given a zero rating for trustworthiness and placed on a “dynamic exclusion list” by the Global Disinformation Index.

In this episode, he breaks down what he’s uncovered about the workings of the disinformation industry.

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