The Shift from TV to Retail Media Networks
1 month ago
4
News
1. Retail Media Networks 2. Digital Advertising 3. Advertising Trends 4. Consumer Data 5. Ad Spending
Advertisers are shifting their focus from traditional TV to retail media networks like those of Amazon and Walmart. These platforms leverage first-party data to optimize ad targeting, driving significant growth in ad spending. The trend reflects a broader move towards digital and in-store advertising amid changing consumer behaviors and privacy regulations.
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