Brand Attack: Cavalier Cigars (Gold Gimmick Or New Classic)

Cavalier Cigars has quickly made waves in the cigar world with their real 18ct gold leaf badging mounted right on the cigars in their core line. It's a cool idea... sorta, I think. I mean, is this all just a gimmick or has Cavalier figured out a new and unique way to stand out from the rest of the herd of hungry cigar makers?

In this video, Cavalier owner Sebastian sits down in the hot seat to answer some critical questions about Cavalier and what really makes the brand tick. Here's a look inside his creative mind, and what lives behind those golden diamonds that are popping up in cigar shops across the world.