New Research: Gloom and Doom Warnings About Climate Change Do Not Work

We must find ways to motivate people if we want them to take action to curb climate change.
To effectively communicate about climate change and global warming, it’s crucial to tailor your message to suit your target audience and your goals. Researchers have created an app designed to assist individuals keen on raising awareness about climate issues. This tool aims to maximize support, whether the users are researchers, politicians, decision-makers, or legislators.

Huge survey involving 63 countries
59,000 people participated in surveys as part of the work on creating the app, and Norway was among the 63 countries involved. (You can read about what works best in Norway later in the article)