What Is An Email Campaign ? | Email Copywriting

What is an Email Campaign
An email campaign isn’t just about making sales.

Promotional Campaigns (soft sales/hard sales):
● Aimed at promoting specific products, services, or offers.
● Provide discounts, promotions, or exclusive deals to encourage conversions.
● Create a sense of urgency to drive immediate action.

Educational Newsletters (great for building trust/becoming the authority):
● Share valuable content, tips, and insights related to your industry or niche.
● Establish your expertise and build trust with your audience.
● Include links to blog posts, articles, or videos that offer in-depth information.

Drip Email Campaigns (best used for email sequences):
● Set up automated, scheduled emails that are sent over a period.
● Ideal for nurturing leads or guiding customers through a sales funnel.
● Each email in the sequence can provide more information, testimonials, or
Incentives.

Webinars (can be promoted on social media to get people onto the email list or
promoted to the email list with an upsell to a product at the end):
● Promote webinars, conferences, product launches, or other events.
● Include compelling event details and highlight the benefits of participation.
● Use reminder emails to increase attendance and engagement.

Email List Feedback Campaigns (great for getting more engagement on newsletters
and for learning about the readers):
● Gather feedback and reviews from customers to enhance your products or
services.
● Send surveys, feedback forms, or requests for testimonials.
● Express appreciation for their input and, if applicable, offer incentives for
participating.